Ramit Sethi is a best-selling financial adviser whose first book was targeted to new college graduates and those who’ve been in the professional field for years. He conducts interviews of people who’ve been successful using his techniques. His latest contains a great big nugget of terrific networking advice and information.
The interviewee is Cassie Phillipps, owner of Web Wallflower. She plans, produces, and attends entrepreneur, tech and web conferences and events. Through trial and error and then increasing her focus on what was working, she carved out a specialized niche using her skills and went from $17 an hour to $75. Wouldn’t you love to know how she did it?
She is also willing to speak in front of the group, even though she’s an introvert, because "standing up in front of a crowd is free advertising." That’s an advanced networking technique which allows a larger number of people at once to get familiar with you and your ideas.
It’s worth listening to the entire interview for the business-building ideas. Be alert for the great section on networking. Find a way to apply Cassie’s ideas and techniques to your own specialized niche.