How many franchised outlets does a franchisor have? Well, you have to ask yourself what is a "Franchised Outlet" anyway. Is a franchised outlet a physical location? What if the franchise is a home based service business? There is no real location, as the person gets into their Dog Grooming Mobile, Handy Man Truck or Mobile Auto Detailing Rig and goes off to work each day to multiple locations?
Then there are the co-brands or stores within a store. Such as a Wendy’s Hamburger in a Truck Stop or a Subway in a Wal-Mart and how big does the location have to be before it is an outlet? Could it be a simple Kiosk? Interesting case studies indeed as the lines are blurred and the categories questioned.
It is really hard to comply with all the onerous rules and regulations in franchising, as the game changes faster than the bureaucrats can think. Consider all this in 2006; perhaps de-regulation is the real answer. Downsize, dismiss and deregulate, wouldn’t that be great?