Not long ago someone who was a paint coating professional contacted our Cleaning Company for industry information. His goal was simple, he wished to co-brand the two businesses into one contract company to bundle services and increase sales. Is that a viable avenue for him to pursue? Well, let us look at the co-branding scenario for a moment and consider it as a case study.
His business is in the North East and he has contacted our company, which does on-site cleaning of transportation items to see if it makes sense. He tells us that he has leadership skills, dedication and integrity. So, here is our first comments on his situation:
Additionally, before anything can be coated, it must be thoroughly cleaned, and if an entrepreneur can make money doing it, well they ought to pay themselves in-house than pay another company for that privilege. Perhaps, one should consider these things when straddling coating companies with cleaning concepts with a co-branding strategy.
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